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From Louis-Ulysse Chopard (1836-1915) to the Scheufele family (1963), Chopard has been totally independent through the centuries. The brand inspires the collective imagination with both exceptional jewellery and premium luxury watches. Known for its creativity, its technology and the excellence of its artisans, Chopard's successes have peppered history: the Happy Diamonds watch, the Mille Miglia collection... The Cannes Festival seals its extraordinary partnership with the seventh art.

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Louis-Ulysse Chopard founds his L.U.C. manufactory in Sonvillier, Switzerland. He looks for clients in the east and becomes a supplier for tsar Nicolas II.


Birth of the Happy Diamonds collection. Free from their movements, the diamonds can shine in all their glory on the dial.


At the instigation of Caroline Gruosi-Scheufele, Chopard changes his focus towards the world of jewellery.


Chopard, who designs and produces his own movements, presents the first tourbillon calibre, the L.U.C.2.01 calibre.