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Corum has been at the forefront of avant-garde watchmaking since it was established in 1955. Its logo of a key pointing to the sky symbolises new territories waiting to be explored. The brand stands out for its ingenious, rule-breaking timepieces. Its signature model, the Admiral's Cup, is a tribute to the maritime world and to sailors. Since 2013, Corum has been part of the China Haidian group.

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Corum was established in La Chaux-de-Fonds. Its name is a simplified spelling of "quorum", meaning the minimum number of people required for a decision to be validly made.


First interpretation of the Admiral’s Cup, the first water-resistant square watch.


Introduction of the Golden Bridge with its patented baguette movement.


The Ti-Bridge put watchmaking tradition inside an avant-garde design, with great success.