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Swatch came into being in 1983 under Nicolas Hayek's stewardship. His answer to the quartz crisis – a small plastic watch – was like nothing the industry had ever seen before. Swatch moved with its times, including by putting art on the wrist. Originals, Irony, Swatch, Beat… its collections quickly achieved cult status. In 2013, Swatch caused a new sensation with its first automatic model, Sistem51.

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The first collection of Swatch watches, in plastic, steel, rubber and other materials, hit the market.


Launch of the Skin, a nearly weightless watch with a 3.9-mm, ultra-thin case.


Creation of Swatch Group, which steadily grew into one of the biggest watch groups in the world, with brands positioned in the luxury sector and at entry level.


Introduction of the first mechanical Swatch, Sistem51.