TAG Heuer

Founded in Saint-Imier in 1860 by Édouard Heuer, the brand wins renownby being the originator of resounding inventions. In 1911, it develops the first chronograph designed for aeroplane and car operating panels. The year 1914 sees the birth of stopwatches. In 1985, its sporting stopwatches boast an accuracy of 100th of a second. At the heart of the LVMH Group, TAG Heuer constantly expand the limits of the possible.