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Culture

MÉTIERS D’ART TRIBUTE TO GREAT CIVILISATIONS​
Buste d'Auguste 

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History & Masterpieces
Magnificent métiers d’art at Vacheron Constantin

In Paris, Vacheron Constantin presented the most recent additions to its Métiers d’Art collection. They are the latest illustration of the collaboration, since 2019, between the Geneva-based Manufacture and the Musée du Louvre. This quartet of limited series looks to emblematic works by ancient civilisations and is a reminder of the extraordinary heights achieved in the artistic realm of watchmaking.

Monday, 20 June 2022
7 min read
10
Photo 5 - De Bethune DB Kind of Two Tourbillon
Culture
Independents Day

A whirlwind weekend in Geneva of auction sales, Only Watch and the Grand Prix d’Horlogerie de Genève has confirmed the rise and rise of independent watchmakers.

Thursday, 18 November 2021
7 min read
12
Benedict Cumberbatch and Jaeger-LeCoultre © Paul Ross
Culture
The new role of brand ambassadors

A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.

Monday, 15 March 2021
6 min read
14
The steel for ID Genève’s cases is 100% recycled from locally collected waste.
Culture
Going round in circles

On paper, the idea of wearing scrap metal doesn’t exactly appeal. In reality, it ticks all the boxes. Meet Panatère and ID Genève, two industry players that are setting an example with watches that are 100% Swiss circular economy.

Wednesday, 03 March 2021
4 min read
7
experience-client-2
Culture
Technology at the heart of the customer experience - Part two

Most of the interaction between a brand and its customers takes place online. Alexandre Wehrlin, director of the European Business School in Geneva, comments on this change in the customer relationship.

Wednesday, 24 February 2021
4 min read
experience-client-1
Culture
Technology at the heart of the customer experience - Part one

Covid-19 has left watch brands with no choice than to ramp up their online presence as a channel for sales and, more importantly, to replicate an authentic customer experience. New technologies are at the heart of this transformation.

Wednesday, 17 February 2021
4 min read
5
Jaeger-LeCoultre workshop
Culture
Mechanical watchmaking gains UNESCO heritage status

The application made in March 2019 has been approved by UNESCO, which in December last year added the craftsmanship of mechanical watchmaking and art mechanics to the Representative List of the Intangible Cultural Heritage of Humanity.

Wednesday, 27 January 2021
3 min read
5
Model Les amours de Pâris et d'Hélène © Vacheron Constantin
History & Masterpieces
2020: a strong year for watch auctions

A difficult year for brands, 2020 was full of positives for auction houses, in particular online, with a raft of record prices. A look at some of the top lots to have crossed the block.

Wednesday, 06 January 2021
4 min read
13
échappement-4-cover
Regulating organs

All about the incredible invention of escapement

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