Audemars Piguet tests e-commerce in China with JD.com
Swiss brand teams up with Chinese online retail giant to sell its timepieces using e-store via mainland’s WeChat social media platform. The online retail giant JD.com is providing the technical support for the watchmaker’s WeChat e-store. The collaboration between the two companies marks Audemars Piguet’s first foray into e-commerce. The pop-up is rendered in the form of a mini program located below Audemars Piguet’s official WeChat account.