Breitling joins Tmall’s Luxury Pavilion
Swiss watchmaker Breitling announced the official opening of its flagship store on Tmall and a new partnership with Tmall’s luxury platform Luxury Pavilion. The announcement coincided with the launch of the new Breitling Premier collection. This new partnership with Alibaba creates a more streamlined online customer experience for younger generations. Founded in April 2008, Tmall is committed to offering a premium online shopping experience for a growing number of Chinese consumers. It has now become the largest e-commerce platform for brands’ flagship stores and retailers in China. Breitling also joined forces with the platform’s luxury channel Luxury Pavilion which is an exclusive platform for luxu¬ry brands, which combines a customization ex¬perience with a target display of luxury products.