Bulgari to withdraw from Baselworld 2020
After the very successful LVMH Watch Week in Dubai in January, and with the growing traveling uncertainties related to Coronavirus, Bulgari Horlogerie has decided not to participate to Baselworld 2020. The brand has already met its key clients and media in Dubai. Ever since, the outbreak of Coronavirus with more than 40’000 identified cases and more than 1’000 deaths has created a new contingency situation worldwide with increasing traveling restrictions as well as sharp decline in air traffic. In that context, and with only 2 and half months to come, Bulgari has decided to cancel its participation to Baselworld 2020 and replace it by roadshows in its biggest markets to meet the clients and medias who were not present in Dubai.