Geneva Watch Days: the project is confirmed
This initiative launched in March by several luxury watch brands will take place from August 26th to 29th with the support of the State of Geneva. The event will be held in Geneva city center hotels, as well as in the boutiques and watchmaking workshops of the participating brands. This operation will bring together a diverse group of brands with very different profiles, enabling retailers and media to discover a wealth of products. This initiative was launched by a pool of luxury brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk.