Grand Seiko opens up New York City Boutique
Grand Seiko announces the opening of its SoHo Boutique, fully operated by Watches of Switzerland, located near the corner of West Broadway and Spring Street in New York City. After the successful Nature of Time pop-up experience, Grand Seiko and Watches of Switzerland decided to take a major step forward by opening a stand-alone boutique. The SoHo location will be the fullest representation of the Grand Seiko brand in downtown New York and will feature its Masterpiece, Elegance, Heritage, and Sports collections. Located at 154 Spring Street, the new boutique will serve to educate both local and international customers in the neighborhood about the art of Grand Seiko and the uniqueness of Japanese watchmaking.