IWC launches mobile app with virtual watch try-on
IWC Schaffhausen launches a smartphone app in time for the digital Watches and Wonders exhibition. This IWC app will bring the Swiss luxury watchmaker even closer to watch lovers, connecting IWC’s global family digitally. The signature launch feature is a virtual watch try-on based on Augmented Reality (AR). Customers can point their camera at their wrist and try on IWC’s 2021 novelties virtually. This new functionality not only makes IWC’s high-quality mechanical timepieces much more tangible but also enables customers to compare different case diameters. In addition to the virtual watch try-on, the app is filled with exciting features and exclusive content related to the world of IWC.