LVMH confirms its participation for Baselworld 2020
The LVMH Group has confirmed its participation for Baselworld 2020 within the current framework for its Bvlgari, Hublot, TAG Heuer and Zenith brands. Baselworld will support each LVMH brand in the design of innovative exhibition formats for their presence in 2021 and beyond. The purpose of these new formats is to let each house express its creativity and provide an outstanding brand immersion. “This is a creative and completely open process with no constraints or thought restrictions, that we are tackling together,” says Michel Loris-Melikoff, managing director of Baselworld. “Our concept for the Experience Platform is precisely that: enabling brands to flexibly present themselves to their various target audiences.”