Patek Philippe lets authorised dealers sell online
Patek Philippe’s greatest strength over many years has been the family values that it treasures and how it treats its loyal authorized dealers as part of its extended family, says Watch Pro. Never has that been more important than during the current Covid-19 pandemic, with Patek’s partners in virtually all its major markets having to close their stores. In response, Patek Philippe relaxed its rules that have prevented dealers selling its watches online. From earlier this week, the “add to bag” has been appearing alongside a selection of Patek Philippe models at family-owned retailers including Berry’s Jewellers and Laings. Watches of Switzerland is selling Patek Philippe models online in the UK, but does not appear to be following suit in the United States. There are limits to the new way of working, and customers should not expect to find any steel Nautilus or Aquanaut watches online. Patek Philippe is not selling online from its own website.