Phillips achieves CHF 22 Million in a Rolex thematic auction
The “Daytona Ultimatum” thematic auction held by Phillips in Association with Bacs & Russo on 12 May 2018 realised a total of CHF 22.2 million (USD 22.2 – EUR 18.6) in a perfect “100% sold” sale. Daytona Ultimatum featured the most exclusive selection of Rolex Daytona examples to appear on the market. The top lot of the sale, “The Unicorn” reference 6265 – the only vintage white gold Rolex Cosmograph Daytona, achieved CHF 5.93 Million, with proceeds benefitting Children Action. Cased in 18 karat white gold, Rolex in 1970 created what scholars believe to be a one-off, unique masterpiece upon special order from an important German retailer.