Rising demand for Omega vintage watches
Omega is working on extending and improving the visitor experience to its headquarters museum in Bienne, Switzerland, so that people can fully immerse themselves in the historic story of the brand. Buying historic watches for its museum therefore makes sense for Omega on two fronts. First, it secures an interesting exhibit; secondly, paying a substantial price in a competitive auction demonstrates demand and investment value for its watches. The 50th anniversary of the first man on the moon in July this year could provide a boost for Omega. The 1969 Apollo 11 mission astronauts wore Speedmasters, which is why it is still referred to as the Moonwatch. Omega’s CEO Raynald Aeschlimann: “I believe that Omega is an inspirational brand because of many factors, including its status with NASA and the astronauts, its timing of the Olympics and more.”