Second edition of the Geneva Watch Days at the end of August 2021
The success of Geneva Watch Days 2020 has encouraged its founding and associated brands to organise the event again in 2021 with a very similar format: phygital, global, decentralised, self-managed and open to the public. Scheduled on approximately the same dates as last year – from August 30th to September 3rd – it will bring together a group of some 20 brands representing the art of horology in various hotels, manufactures and boutiques in the world’s watchmaking capital. Founding brands: Bulgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin, Urwerk. Associated Brands: Arnold & Son, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Maurice Lacroix, Oris and Reuge.