Swatch Group splits up with Calvin Klein
After more than 22 years of exclusive licensing collaboration, Swatch Group has decided to let the licensing agreement with Calvin Klein end at its date of expiration (in the near future). The decision has been taken due to the recent turbulence and uncertainties at the management level of Calvin Klein Inc., New York. According to the Swatch Group webs site, the US designer Calvin Klein and the Swatch Group pooled their talent in 1997 to create “cK watch”. A new type of watch was born: the fashion accessory watch. The brand offered over 200 different models, available in more than 60 countries. 2004 saw the launch of the brand’s jewelry collections: ck Calvin Klein jewelry, with a pure, and refined aesthetic. Calvin Klein, which sells perfumes, underwear and glasses, belongs since 2002 to the American group PVH, which also holds the mark Tommy Hilfiger. Earlier this year, PVH announced a restructuring of Calvin Klein.