The first Armin Strom store
Armin Strom is opening its first pop-up store in the middle of Zurich’s Old Town. An appealing space has been set up for watch collectors to come and experience the brand, function and beauty of mechanical watches. The brand’s philosophy is simple: It shows what it does. Armin Strom is driven by the fascination for transparent mechanics and it enjoys exposing the watchmaking craft layer by layer. The brand ardently strives to improve and innovate, and this clearly resonates throughout its first pop-up store which will show the recently launched System 78 collection.