Watches of Switzerland without Rolex and Patek Philippe
Watches of Switzerland has opened a fourth multibrand store in the United States, this time at Encore Boston Harbor, part of a Wynn Resorts luxury resort and casino. It is the second Wynn Resorts collaboration for Watches of Switzerland, having opened at Wynn Las Vegas in December 2018. The company also has two stores in Manhattan, New York City. The Boston opening is the first time that Watches of Switzerland has entered a new market without the pulling power of Rolex or Patek Philippe on its roster of brands. It has dedicated areas for Hublot and Panerai and adjacent standalone boutiques for Omega and IWC. There will also be watches from Franck Muller, Ressence, Bovet, Laurent Ferrier and Jacob & Co. Working with Ressence, Bovet, Laurent Ferrier is described as part of a strategy to work with smaller, independent brands, the company says.