Social media and the luxury watch industry (part one)

Originating centuries ago, Fine Watchmaking is an industry so rooted in tradition it can sometimes feel as though the watch world is stuck in time, and yet there is a huge need to stay digitally relevant, particularly as social media has so many potential repercussions for the luxury industry.

An industry rooted in tradition
When you’re over a hundred years older than the Internet, it’s easy to get stuck in your ways and do things how you’ve always done them. We’ve compiled a selection of articles to help you better understand the challenges and opportunities for Fine Watch brands as they adapt to the online world.

Traditional mindsets still prevail among Swiss watch brands

As a report by American investment bank Morgan Stanley puts it: “Not having an online presence equates to abandoning the online channel to grey market players”. How much longer can watchmakers continue to opt out of the digital world?
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Luxury’s digital challenge

Luxury consumers expect brands to be digital and act digitally, yet despite the rise of e-commerce, they have yet to properly embrace the digital world.
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Social media in the luxury watch industry
Adapting to the digital world has not been an easy feat for Fine Watch brands, but they are finally taking the digital plunge. We’ve put together everything you need to know about the luxury world and social media.

Luxury and watches: online at last

Fine Watch brands are finally opening up to the digital world, signalling a giant leap in mentality. Who paved the way for this shift and who is embarking on this digital adventure? Get the answers here.
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SIHH 2017: The year social media became king

At SIHH 2017, brands embraced social media by tapping into current trends and emerging audiences, showing that they have finally grasped the need to re-evaluate their marketing strategies.

How important is online marketing to the luxury watch industry?
The luxury watch industry has come a long way since its first tentative steps in social media. But posting on a social media platform is no longer enough; brands need to know how to properly harness their power. So do luxury watch brands understand social media? Answers below.

How important are online communities to Fine Watchmaking brands

Understanding and catering to online communities can go a long way towards achieving intimacy between a brand and its customers. More than ever before, brands are making sure online communities are heard, reflecting the growing importance of fan culture in the luxury world.

What’s next with e-commerce?

The growing might of e-commerce and social media is blurring geographical and functional boundaries. How long before social media becomes “salesperson of the month”?

Battle of the brands: Glashütte social media analysis

Some brands already have an established online presence, but how good is it? We looked at Instagram pages for brands in Glashütte to see what they were up to on social media.
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