Watches for her, watches for him, there is less of a clear-cut distinction among the year’s releases. The emphasis is more on emotional appeal as new colours enter the spectrum.
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Métiers d’art, transparent materials, three-dimensional structures, skeletonised movements… the brands at Watches and Wonders are changing the face of watchmaking.
If it's true that behind every great man, there is a great woman, Baselworld 2017 showed that there is a woman behind every watchmaker too, particularly now brands have realised the potential of a demographic that is just as appreciate of a bi-axial tourbillon as a skeleton movement.
Two months after SIHH, the watches on show at Baselworld again suggest that brands have rediscovered the virtues of steel. From new iterations of styles previously in gold to aggressive entry-level pricing, the objective is the same: to adapt to demand in a cold economic climate.
With figures for July 2015 reporting a 9.3% slide in Swiss watch exports, a trip down memory lane should bring some welcome cheer. Forty years ago, the sector was preparing for its resurrection.
In the year 2000 Corum introduced the Bubble, an oversized watch with an even larger crystal. It was so radical it became the must-have timepiece of the new millennium. Now, exactly 15 years later, the Bubble makes a triumphal return, sealing its place as a pillar of Corum's watchmaking heritage.