Tick-tock, tick-tock, the countdown has begun. Only a few more days to go until Christmas. This year, Santa has swapped his red suit for a watchmaker's white coat, and filled his sack with mechanical treasures that will reawaken the child in us all.

When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.

Since May 14th, the Cannes Film Festival has kept us on the edge of our seats. Will Sophie Marceau be the victim of yet another wardrobe malfunction? Will Roman Abramovitch get a parking fine for his yacht? Grab your popcorn and enjoy the last moments of glitz and glamour on the Croisette.

Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?

A rarely seen exercise in style ten years ago, skeleton watches are now part of the regular collections at brands intent on showing off their watches' inner beauty.

These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.

The chronograph's association with reliable, rugged sports watches has earned it a place at the top of many watch fans' most-wanted list. The brands exhibiting at SIHH 2019 have given this popular complication a workout.

It's now well-established that the brands exhibiting at SIHH take the wraps off some of their new releases prior to the big event, offering a sneak peak of the fireworks to come. So let's get this party started!

Watchmakers are kids at heart. Some delight in reinventing the icons of their youth, or a childhood passion, to invent genuine mechanical toys. Often with irresistible results.