Whether recycling or upcycling, watches are a perfect fit for sustainable practices and the circular economy. Provided brands follow through. So far, it’s a case of “could do better”.

In partnership with the Responsible Jewellery Council, Cartier and Kering are launching the Watch and Jewellery Initiative 2030. Open to watch and jewellery brands across the globe, it lays down a common core of goals for the climate, natural resources and inclusiveness.