Watch brands turn to blockchain
As discussed at one of the Watches and Wonders Geneva panels, blockchain technology is making inroads in the watch industry as a means of authentication that also opens up new possibilities for customer relations.
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Contrefaçon
Counterfeiting “costs” the Swiss watch industry CHF 2 billion
A recent OECD report shows that the watch industry is the main victim of the trade in counterfeit “Swiss” goods, losing CHF 2 billion a year in foregone sales.
Why blockchain could be the answer when fighting fakes
Could you tell the difference between a genuine Rolex and a fake? Each year, over 40 million counterfeit watches hit the market in more and more convincing forms. We take a look at whether Blockchain could help weed out the imposters.
Diamond dichotomy
Synthetic diamonds are the alchemist's dream. But not all that glitters is precious, nor even necessarily beyond reproach. A look at a fast-growing and poorly controlled market.
The FHH takes a true look at fakes
In 2009, the Fondation de la Haute Horlogerie (FHH) launched a major information campaign on counterfeiting in partnership with the Federation of the Swiss Watch Industry (FH) that was relayed by the international media.
"You can't fake expertise"
As part of its anti-counterfeiting campaign, the Fondation de la Haute Horlogerie invited the public and students at Lausanne university of art and design to enter a short film competition on the theme "Take a true look at fakes." Winners were presented with their prizes at a ceremony on May 25th.
Thousands of fake watches destroyed in Switzerland
Four years after the last mass destruction of counterfeit watches in Switzerland, no fewer than 29,000 fakes went into the crusher in July to mark the coming into force of new regulations on the importing of counterfeit goods.