What's trending on TikTok and what opportunities does the social app offer watch brands?
Articles on the subject:
As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.
Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.
Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.
Baselworld has come and gone again. Which of this year's releases made it into the Top 5 most-posted on social media?
The new Code 11.59 by Audemars Piguet has sparked a lot of conversation online. Was it positive or negative? We analyse.
Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?
Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.