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Articles on the subject:

réseaux sociaux

Trend Forecaster
How to get it right on TikTok

What's trending on TikTok and what opportunities does the social app offer watch brands?

Wednesday, 04 November 2020
5 min read
Trend Forecaster
Top 5 luxury watch brands on TikTok

As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.

Wednesday, 15 April 2020
3 min read
Limelight Gala © Piaget
Trend Forecaster
Top 5 jewellery watches on Instagram

Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.

Friday, 06 September 2019
4 min read
Point of View
Buying a watch online: Pinterest and Instagram to the rescue!

Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.

Thursday, 30 May 2019
4 min read
Octo Finissimo Chronograph GMT Automatic © Bulgari
Top 5 watches on Instagram during #Baselworld 2019

Baselworld has come and gone again. Which of this year's releases made it into the Top 5 most-posted on social media?

Thursday, 04 April 2019
5 min read
Trend Forecaster
Bulgari, a leading brand in digital

As Bulgari prepares for Baselworld, releasing new iterations in its four flagship collections, we analyse the brand's social media presence and marketing strategies.

Thursday, 14 March 2019
4 min read
Code 11.59 Quantième Perpétuel © Audemars Piguet
Code 11.59 by Audemars Piguet: scrutinized on social media

The new Code 11.59 by Audemars Piguet has sparked a lot of conversation online. Was it positive or negative? We analyse.

Monday, 18 February 2019
The FHH Journal editors
2 min read
Why Instagram is still so important for the luxury watch industry

Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?

Wednesday, 13 February 2019
5 min read
SIHH 2019: the biggest on social media

Faster-paced, more connected and interactive, the new-format SIHH delivered on social media. Two weeks on, we analyze what made its mark online.

Wednesday, 30 January 2019
Pierre Humeau
3 min read
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