After the Geneva spring auction season ended with a raft of record prices, are collectors prepared to shell out for a watch represented by a non-fungible token?
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As discussed at one of the Watches and Wonders Geneva panels, blockchain technology is making inroads in the watch industry as a means of authentication that also opens up new possibilities for customer relations.
What began as cutting-edge innovation has revolutionised an entire sector. Hypertechnology is a key trend in watchmaking, embracing breakout technologies and mad ideas, extreme sports and a fascination with science fiction.
Covid-19 has left watch brands with no choice than to ramp up their online presence as a channel for sales and, more importantly, to replicate an authentic customer experience. New technologies are at the heart of this transformation.
MicroLean Lab, a public-private consortium that includes Richemont, is developing the microfactory of the future; a concept that has the potential to transform our economic and social organisation right down to how we consume. Welcome to the world of artisanal industry, where the customer truly is king.