The partnership between the Geneva manufacture and the Parisian museum is dedicated to the conservation and transmission of heritage. Vacheron Constantin will look to the Louvre's collections as inspiration for new timepieces.
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Last year Richemont announced its acquisition of Watchfinder.com, sealing its entry into the pre-owned market. More recently, the multi-brand Bucherer store in Geneva opened a fourth-floor Gallery dedicated to the buying and selling of vintage watches. And Antoine de Macedo in Paris? He has been buying, selling and servicing high-end pre-owned watches for 33 years.
The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.
Well-known for its aviator and diver’s watches, Breitling is reintroducing the Premier, an elegantly stylish line to be worn on land that first appeared in the 1940s, as a complement to the brand's more sporty tool watches.
The world equates watchmaking with Switzerland, so much so that it's hard to imagine it was ever any other way. And yet during the eighteenth century, horology's most brilliant minds descended on Paris, while Switzerland and Geneva had a reputation for "trinkets" and cheaper wares.
Hosted at its Paris store, Vacheron Constantin is staging a temporary exhibition of vintage and legacy watches for which collectors have their favourite pet names.
The Breguet Classic Tour, a journey through some of the major capital cities in search of the finest craftsmanship, is stopping off in Paris, where it all began for the storied brand.
At the turn of the twentieth century, brothers Louis, Jacques and Pierre Cartier, grandsons of the founder, paved the way for a style whose influences came from Paris, London and New York – the historic locations of a brand that has continued to reinvent itself with endless elegance.