Now held every two years, the fourth Dubai Watch Week is the biggest yet, with masterclasses, panels, exhibitions and 44 exhibitors showcasing their collections at this non-commercial event.

The growing might of e-commerce and social media is blurring geographical and functional boundaries. Who will be watch seller of the year in a decade's time: a media, an internet platform, a brand, a retailer? Some thoughts on the subject from Dubai Watch Week.

At Dubai Watch Week, Roger Dubuis put the accent on its ties with the motorsports world, through the brand's recent partnerships with Pirelli and Lamborghini. Get ready to rev up your Excalibur!

Dubai Watch Week is a rendezvous for one-off and limited-edition timepieces. While these are the watches every collector longs to own, not everyone can have the (good) fortune to enjoy them.

Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.

As watchmakers go head-to-head to see not who makes the best products, but who tells the best stories, those brands with an authentic history have the most interesting tales to tell. So make yourself comfortable, because it's storytime at Dubai Watch Week.

For the third consecutive year, the UAE's foremost watch retailer Ahmed Seddiqi & Sons is hosting Dubai Watch Week, with the same premise that knowledge must always be the prelude to doing business.