Women were at the heart of the 2014 edition of the Haute Horlogerie exhibition in Asia. And what better way to appeal to their sense of beauty than to combine the métiers d'art with mechanical art. An alliance that might almost have overshadowed the collections for men.
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Watches & Wonders 2014
Chief Executive Wilhelm Schmid sees bright days ahead for A. Lange & Söhne. Demand already exceeds production, with numerous markets and the women's watch segment still largely unexplored. All of which gives Glashütte's own plenty to celebrate in this 20th anniversary year. Schmid took time out from Watches&Wonders to say more.
At Watches&Wonders in Hong Kong, Piaget trained the spotlight on its singularity in extra-thin movements, skeletonwork and the métiers d'art, leaving no doubt that the brand is without equivalent. Its savoir-faire is evidenced in all its collections.
It's been one sensation after another since Jérôme Lambert took the commands at Montblanc. The Meisterstück Heritage men's collection that debuted earlier this year now steps aside for the Bohème collection of women's watches, which the brand unveiled at Watches&Wonders in Hong Kong.
Two collections took centre-stage at Roger Dubuis for the second edition of Watches&Wonders, in Hong Kong at end September. They were Hommage, typical of the powerful mechanics that are close to the brand's heart, and Velvet, an ode to womanhood that has taken its rightful place in the brand's world.
For the Manufacture, which in 2015 celebrates 170 years on Chinese soil, the second Watches&Wonders fair in Hong Kong was almost a home from home. All the more so in view of the brand's expanding sales in Asia.
At Watches&Wonders, Cartier again left no doubt as to its extraordinary capacity for innovation. The Maison also presented Shape Your Time, a new corporate film intended to capture the essence of its timepieces: creativity brought to life by flawless mechanisms.
The second edition of Watches&Wonders drew to a close today after four amazingly rich days packed with encounters and exchanges amid stunning creations. The rare opportunity for visitors to see the very latest high-end timepieces and to meet and interact with their creators in an exclusive, tailor-made format drew some 16’000 visitors and 800 journalists, confirming that the unique exhibition is the Fine Watchmaking event for Asian collectors and aficionados.