Videos
What is the role of the Swiss Better Gold Association?
Wednesday, 10 June 2020
By Fondation de la Haute Horlogerie
2 min watch
When watch and jewelry brands started to look for responsibly artisanal small scale mining (ASM) responsibly sourced gold, they quickly realized none was available on the market. This gave the impetus for the creation of the Swiss Better Gold Association. Diana Culillas, SBGA’s Secretary General, explains the challenges of establishing a responsible supply chain and what this means for the watchmaking industry.
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