The Geneva manufacture revives its Heures Créatives collection, first shown in 2015 at Watches & Wonders Hong Kong, with a fresh interpretation of the Heure Romantique watch. Shimmering with diamonds, it confirms the significance women have always held for the brand.

Paris Hilton, who has an impressive collection of purses as well as watches, launched her own collection of timepieces in 2007. Like her, they are "made to sparkle".

With sophisticated forms, a pinch of colour and a sprinkling of complications, the brands at Watches & Wonders have women's wrists in their sights. A look at some of the new releases for 2020.

The first Richard Mille Racing Team is an all-female crew that will be on the starting grid for the next 24 Hours of Le Mans. Confirmation that women are very much part of the "family".

So you thought Vacheron Constantin was largely for men? Think again. Unveiled in February, the Égérie is the latest collection from a Manufacture that has always had women in its heart.

Impeccable pleats, animal prints, floral designs, lurex-like shimmer and embroidered motifs are finding their way onto dials and straps as fashion inspires women's timepieces. From runway to wrist, watchmakers have got it all sewn up.

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.