10 watches to end the year
Santa isn’t the only one with a sackful of goodies! The final crop of new watches for 2021 is a sure way to end the year on a festive note.
Lifestyle
Second-hand mania
Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
An escapement that swings and sways
There has been a lot of experimenting with alternative escapements that might replace the 200-year-old Swiss lever escapement. With little success so far. But there is hope: the Swiss Federal Institute of Technology in Lausanne has developed an oscillator that functions in a completely different way.
Toys for boys
Watchmakers have definitely grasped the fact that the child slumbering inside each of us is just begging to be reawakened with creations combining nostalgia with a fantasy universe.
On Track for success
Track 1 is the very first watch by Singer, a new brand launched by three luminaries in their respective fields of cars, design and movement construction. The result is a 60s-inspired watch that reimagines the chronograph.
Race against time
The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.
How Important are Online Communities to Fine Watchmaking Brands?
According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.
The Top 10 Hashtags for Fine Watchmaking on Instagram
Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
