Designer Emmanuel Gueit gives his take on Baselworld
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Jean-Baptiste Guillet
Journalist/Entrepreneur
A serial entrepreneur with a passion for innovation, Jean-Baptiste Guillet holds a masters in journalism from the Centre de Formation des Journalistes in Paris. He presented the television news for Radio Télévision Suisse, where he was first to cover watchmaking. He is currently at the head of several entrepreneurial projects.
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As a designer himself – including icons such as the Rolex Cellini and Audemars Piguet’s Royal Oak Offshore – Emmanuel Gueit browsed the booths at Baselworld in search of a creative touch. His wanderings led him to brands whose products shape lines and curves into emotions; products that infuse metal with soul while delivering flawless technique. Because for him there can be no doubt: design is part of our future.
