Whether recycling or upcycling, watches are a perfect fit for sustainable practices and the circular economy. Provided brands follow through. So far, it’s a case of “could do better”.
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As the effects of climate change become more and more “tangible”, luxury’s leading names are responding to the need for urgent action to stem environmental destruction and loss of biodiversity.
Love is in the air between watchmakers and carmakers, although breakups and makeups mean partnerships can resemble a game of musical chairs. We take a look at the latest mechanically-inspired collaborations.
The 1960s and ‘70s are widely remembered as a time of freedom and fantasy. Always quick to claim inspiration from these decades, in reality very few watchmakers dare to truly embrace such a bold aesthetic.
As discussed at one of the Watches and Wonders Geneva panels, blockchain technology is making inroads in the watch industry as a means of authentication that also opens up new possibilities for customer relations.
A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.
Within days of each other, Girard-Perregaux, Richard Mille and TAG Heuer announced partnerships with prestigious car manufacturers. Breitling, IWC and Roger Dubuis already have successful automotive alliances. More about this meeting of mechanical minds.